Sony Launches New 50-150mm F2 GMaster Lens
Sony has announced the release of the FE 50-150mm F2 GMaster lens, which it claims is the first telephoto lens to feature a maximum focal length of 150mm with …
Tag: Sony
Canon’s Third Gen R6 Rumored for Late Spring Deploy
Canon is preparing to launch its next generation of full-frame mirrorless cameras this Spring. The EOS RS Mark III is expected to replace the popular R6 Mk. II in …
Sony Expands E-Mount Lineup with 16mm G Prime and 400-800mm G Ultra Telephoto Lenses
Sony has unveiled two new G series full-frame E-mount lenses designed to capture stunning content across a wide range of scenarios. The new lenses include the FE 16mm f/1.8 …
Sony Announces New Firmware for a Variety of Cameras
Sony has recently unveiled a series of firmware updates for its mirrorless and cinema cameras, introducing new features and enhancements. The updates target the Alpha 1, Alpha 1 II, …
Sony Announces Next Gen Flagship a1 II Mirrorless Camera
Sony has announced the release of the alpha 1 II, a full-frame mirrorless camera designed for professionals. The a1 II utilizes artificial intelligence to achieve an optimal balance of …
Sony Introduces Firmware Roadmap to Cinema Camera Lineup
Sony has unveiled a comprehensive firmware roadmap designed to introduce new features and enhancements to its Cinema Camera Line. This plan aims to address the evolving demands of the …
The Holidays Get a Head Start at B&H with Huge Sale
B&H is kicking off holiday shopping early with a massive sale on popular cameras and computers. Shoppers can save up to $3,000 on Canon products, $400 on Sony items, …
Now Is the Time to Save Big on Select Nikon and Sony Cameras and Lenses
The B&H End-of-Summer sale is underway, featuring fantastic discounts on Nikon mirrorless cameras and Z-mount lenses, with savings of over $1000 on select items. Sony photographers can also take …
Sony Announces Fast New 85mm F1.4 G-Master II Lens
Sony has announced the second-generation FE 85mm F1.4 G-Master II Lightweight Telephoto Portrait Lens for its full-frame E-Mount Mirrorless and cinema platforms. The lens is designed to be an …
Sony Introduces New Software-Based Live Production Switcher
Sony has released a new M2L-X software-based live production switcher for both remote and in-house production, including streaming and cloud operations. The switcher offers 24 separate inputs with hybrid …
B&H Has a Sony Summer Sale Going on That Could Save Creators Hundreds
We are excited to let you know that B&H is presently hosting a summer sale on their stock of Sony cameras and lenses, offering notable discounts for content creators. …
Sony Releases Firmware Correction to Audio Issue in the FX6 Cinema Camera
Audiences are willing to tolerate many imperfections when watching a movie, but poor sound is not one of them. So when content creators using the Sony FX6 reported an …
Sony ZV-E10 II Promises to Elevate Your Vlogging
Sony has introduced the second generation ZV-E10 II mirrorless camera, which is designed with new features and tools specifically for daily content creators and vloggers. This APS-C camera has …
Sony Launches Dedicated Portable Data Transmitter for Camera-to-Cloud Applications
Sony has announced a new high-speed still image and video transmitter that provides content creators with a dedicated and secure camera-to-cloud connection for live events and streaming applications. The …
Sony To Add Many New Features in BURANO Update Roadmap
Sony has announced upcoming firmware updates in a road map for the BURANO Cinema Camera. The two updates, scheduled for release later this year, promise new recording formats, monitoring …
You Can Now Control Your Sony Alpha Camera with Your Apple Watch
A new app has been developed for the Apple Watch that allows camera operators to control their Sony Alpha mirrorless cameras remotely. Vladimir Belohradsky developed the Alpha Remote Controller …
Sony Rolls Out New Firmware For Alpha 9 III and Alpha 1
Sony has released firmware updates for several Alpha Mirrorless cameras, including Alpha 9 III and Alpha 1. The updates include over 45 new features, tools, and fixes. Firmware Version …
Sony Updates Firmware for Alpha Mirrorless Cameras for Performance and Image Protection
Sony has announced firmware updates for several of its Alpha mirrorless cameras. These updates will bring new features such as focus breathing compensation, C2PA authentication, and true 24p 4K …
Sony BURANO Cinema Camera Now in Stock + New LUTs Available to Download
Sony has just announced four new LUTs that BURANO users can use to create an engaging cinematic look. The look-up tables include Warm, Cool, Vintage, and Teal with Orange, …
New Adobe Premiere Update Adds Audio AI Tools and Native TikTok Integration
Adobe Premiere Pro has received a pretty useful update that expands its use of artificial intelligence to streamline the overall post-production workflow and adds social media integration to TikTok …