Sony Launches New 50-150mm F2 GMaster Lens
Sony has announced the release of the FE 50-150mm F2 GMaster lens, which it claims is the first telephoto lens to feature a maximum focal length of 150mm with …
Tag: lenses
Venus Optics Unveils an Ultra-Wide View Of the Cinematic World
Venus Optics is making waves in large-format cinematography with the launch of four wide-angle cinema lenses. Specifically designed for Vista Vision cinema, the Laowa Zero-D VV Cine lenses are …
Sony Expands E-Mount Lineup with 16mm G Prime and 400-800mm G Ultra Telephoto Lenses
Sony has unveiled two new G series full-frame E-mount lenses designed to capture stunning content across a wide range of scenarios. The new lenses include the FE 16mm f/1.8 …
SIGMA Releases a New “Radically Simple” Camera and a Pair of Lenses to Go With It
SIGMA has just announced its new mirrorless camera along with a pair of L-mount lenses to broaden its product range. The BR Mirrorless camera features what SIGMA describes as …
Nikon Launches 35mm F1.2 Z Lens That’s All About the Bokeh
Nikon has introduced the new Nikkor Z 35mm F/1.2 S fast wide-angle prime lens, which offers high-speed optical performance and smooth, picturesque bokeh. This lens is designed to create …
Canon Previews New RF 16-28mm F2.8 Lens, and a New Switching App
Canon has introduced the new RF 16-28mm F2.8 IS STM lens, expanding its lineup of affordable zoom options for users of Canon’s mirrorless cameras alongside the RF 28-70 lens. …
Viltrox Launches AF 35mm F1.7 Air Series Compact Lens for Beginners
Viltrox has announced the release of the AF 35mm F1.7 Air Series lens, offering a compact and budget-friendly option for beginner photographers seeking to move beyond the standard kit …
Venus Optics Introduces Laowa Nanomorph Large Format Anamorphic Cine Lenses
Venus Optics has expanded its Nanomorph optics design with a new set of large-format 1.5x anamorphic lenses. This professional-grade lens lineup caters specifically to large format and full-frame cameras …
For a More Compact Cine Lens Design, Venus Optics Draws Its Sword
Venus Optics is pushing the boundaries of compact cinema lenses with the innovative Sword Macro line, which features full-frame cinema lenses. Covering an impressive focal length range of 15mm …
2024 Black Friday Deals for Filmmakers
It’s almost surreal how fast time since last Black Friday has passed by. With 2025 just around the corner and the entire holiday season right ahead of us, it’s …
Zeiss Rolls Out New Supreme Zoom Radiance Cine Set
Zeiss has launched the new Supreme Zoom Radiance line of high-end cinema zoom lenses, each featuring a constant aperture speed of T2.9. This set includes three lenses: 15-30mm, 28-80mm, …
Canon Announces Trio of New Hybrid RF L Series Lenses
Canon is expanding its collection of RF L mount lenses with three hybrid options designed for both photography and video, ensuring high performance across both mediums. Joining the previously …
Venus Optics Adds 16-30 Zoom to Its Ranger Line of Cinema Lenses
Venus Optics has introduced a new cine zoom lens to its Ranger line of Laowa Zoom Lenses. The full-frame 16-30mm T2.9 cine zoom enhances the focal length range of …
Blazar Makes Anamorphic Lenses More Affordable and Lighter
For many content creators, especially those working with mirrorless or DSLR cameras, the high cost and weight of anamorphic lenses can be a significant barrier to entry. But Chinese …
Cooke Widens SP3 Set with New 18mm T2.4 Cinema Lens
Last year, Cooke introduced the affordable SP3 Cine Lens set, which is based on its iconic Cooke Panchro/i Classic series optical design. The original 5-lens set now has a …
Tamron Goes Zooms Out for Nikon’s Z-Mount Cameras
Tamron has recently unveiled an updated iteration of its highly sought-after 50-400mm f/4.5-6.3 Di III VC VXD Zoom Lens optimized for use with both full-frame and APS-C Nikon Z-mount …
Sony Announces Fast New 85mm F1.4 G-Master II Lens
Sony has announced the second-generation FE 85mm F1.4 G-Master II Lightweight Telephoto Portrait Lens for its full-frame E-Mount Mirrorless and cinema platforms. The lens is designed to be an …
7 Artisan Releases New Cine Zoom for Indies on a Budget
7Artisans offers a range of affordable cinema optics that deliver professional cinema-quality imagery without costing a fortune. Their newest product is the Sprite 24mm-96mm T2.9 Cine Zoom, which could …
Score Big Savings on Panasonic Cameras at This Awesome LUMIX Summer Sale
Don’t miss this awesome Lumix Summer Sale running in July! You can save up to $1,000 on select Panasonic mirrorless cameras and photography equipment. The sale includes discounts on …
Venus Optics Launches New Lens Series with Ultra Wide Focal Length Options
Venus Optics has introduced the new Laowa Argus T1 Cine Series, declared as the world’s first ultra-fast cine series with ultra-wide focal lengths. This series features a super-fast T1 …