Everything You Need to Know About Chroma Subsampling and Bit Depth
A major talking point for cameras in the past few years has been bit depth. Related to that is chroma subsampling. There’s 8-bit, 10-bit, raw flavors that push even …
Leica and Panasonic Form L² Technology Strategic Partnership
Two camera giants are banding together to create a strategic partnership that will focus on the next generation of imaging products. The new partnership will be known as L² …
Aputure Releases Accessories for Nova P600c LED Light
Aputure is launching a series of new lighting accessories for their Nova P600C LED Panel Light, and there’s plenty for all budgets. The seven new accessories for the Nova …
Matthews Consults Working Pros in Designing 3iSpreader for Tripods
Matthews has announced the first new tripod spreader design in over 40 years. The Tripod 3iSpreader, was designed in cooperation with working camera professionals and promises better balance, smoother, …
Viltrox Calls New 13mm Ultra Wide Lens a Vlogging Beast
Camera lens manufacturer Viltrox has listed a new 13mm F1.4 Ultra Wide autofocus lens on Indiegogo. The new lens is designed to appeal to photographers and content creators for …
Teradek, SmallHD, and Wooden Camera to Showcase New Products at CineGear 2022
Collectively known under the umbrella of Creative Solutions. Camera accessory companies Teradek, SmallHD, and Wooden Camera are planning to showcase a host of new products at CineGear Expo in …
FilmConvert Adds DJI Mavic 3 Cine Profile to Nitrate and Cinematch
FilmConvert has added a custom Cine support for the DJI Mavic 3 Cine to its growing list of camera profiles for both Nitrate and Cinematch. The profile will enable …
Sony Announces a Trio of Wide Angle Lenses Designed for Content Creators
Sony has added to their already massive lens lineup with a trio of compact hybrid lenses that will certainly give content creators the best possible image, whether shooting stills …
SIGMA Adds 16-28mm F2.8 Zoom to Mirrorless E and L Mount Systems
When it comes to balancing budget with performance, SIGMA has traditionally offered the Ying and the Yang of that equation with their low-cost lenses with uncompromising performance. Now they’ve …
Tascam Expands Wireless Portacapture X8 Support with Atomos Connect
Tascam has announced that with a new update and an optional dongle, their Portacapture X8 audio recorder will be able to wirelessly sync thru Atomos Connect, and automatically keep …
Mac Studio Buyer’s Guide for Video Editing in 2022
While we continue to wait for the inevitable Apple Silicon version of the Mac Pro, video editors do have the impressive Mac Studio to work with. The Mac Studio …
FUJIFILM Introduces the X-H2S High-Performance APS-C Camera
Fujifilm has unveiled a new member of the APS-C Lineup with a high-performance X-H2S stills/video camera. The X-H2S has a stacked and stabilized, 26MP CMOS backside illuminated image sensor, …
DJI Expands Telephoto Camera Settings and Recording Options in Mavic 3
With a firmware update, DJI has expanded the Mavic 3 UAV’s capability to capture at more shutter speeds and higher ISO settings. The update, known as v01.00.0700 will enable …
ARRI Announces ALEXA 35 4K Cinema Camera
ARRI has just announced the latest generation of their iconic ALEXA lineup. The ALEXA 35 sports a brand new native 4K Super 35 sensor which produces stunning 17 stops …
Nikon Has Capture the Savings Sale on Lenses Right Now
Nikon is offering select premium Nikkor lenses on sale to celebrate Memorial Day. The lenses on sale range from the AF-S Nikkor 14-24 F2.8G to the Nikon AF-S NIKKOR …
Venus Optics Unveils Twisted New 24mm Periscope Lens
A periscope lens is often very popular in commercial product filmmaking. With its probe-like design, a periscope lens can provide a unique perspective of moving through extremely tight spaces …
Sony Announces Resumption of the A6400 Production Line
In what is sure to be a positive sign that the worldwide chip shortage is abating, Sony has announced that it will be resuming production of its A6400 mirrorless …
Canon R5 vs Sony a7S III vs Panasonic GH6 vs Blackmagic 6K Pro – Ultimate Camera Shootout
Everybody makes great cameras these days. It is an amazing time to be a filmmaker as there are so many options to choose from so you can truly find …
Shooting on a 12-Year-Old ARRI ALEXA Classic in 2022
As tech pushes forward, it is only natural that the last-gen just get cheaper and cheaper. That doesn’t mean they aren’t good. One thing for those interested in cinema …
10 Creative Camera Movements Worth Trying Out
Movement is what makes a film a film. The advantage of video is that you can capture action and then use motion to better tell your story. Getting the …